EverCommerce Explores Strategic Options for Marketing Technology Solutions
Denver, March 11, 2025 – EverCommerce Inc. (NASDAQ: EVCM), a prominent provider of SaaS solutions tailored for service-based small and medium-sized businesses (SMBs), announced that it is currently assessing strategic alternatives regarding its portfolio of Marketing Technology products.
Focus Shift Towards Core Vertical SaaS and Embedded Payments
Eric Remer, Chairman and CEO of EverCommerce, emphasized the importance of focusing the company’s resources on its core strengths. While the Marketing Technology suite remains valuable—driving digital channels that service SMBs rely on for promotion and customer acquisition—EverCommerce is prioritizing investments in vertical SaaS software integrated with embedded payment solutions. Remer stated, “By concentrating on these areas, we believe we can significantly enhance long-term growth, improve profit margins, and ultimately increase shareholder value.”
Strength and Opportunity Within the Marketing Technology Segment
Tim Gill, who leads EverCommerce’s Marketing Technology division, highlighted the strong industry reputation of these products, which deliver powerful lead generation and digital agency services. He expressed optimism about growing the business with a sharper strategic focus, maintaining excellent value and service for service-based SMBs—including existing EverCommerce clients.
Timeline and Financial Reporting
The company initiated the review process in late 2024 and anticipates concluding a sale within 2025. Consequently, the company will exclude the Marketing Technology segment from financial guidance linked to its upcoming Q4 2024 earnings report scheduled for March 13, 2025. Until the review concludes or otherwise required by law, EverCommerce does not plan to provide additional public updates regarding this strategic evaluation.
To support this exploration, EverCommerce has engaged external financial advisors to assist with the process.
About EverCommerce
EverCommerce is a leading service commerce platform, offering vertically-tailored, integrated SaaS solutions that help more than 690,000 service-based businesses worldwide accelerate growth, streamline operations, and boost customer retention. Its digital and mobile applications enable seamless and informed interactions between customers and service professionals. Specializing in Home, Health, and Wellness industries under brands such as EverPro, EverHealth, and EverWell, EverCommerce delivers comprehensive business management software, embedded payment acceptance, marketing technology, and customer experience applications.
Forward-Looking Statements Disclaimer
This announcement contains forward-looking statements under the Private Securities Litigation Reform Act of 1995. Such statements include expectations related to the potential sale of the Marketing Technology solutions, anticipated timelines, company strategy, and future financial outcomes. These projections involve uncertainties and risks that may lead to actual results differing materially from those expressed or implied. There is no guarantee the strategic review will result in a transaction. Additional factors affecting outcomes are detailed in EverCommerce’s most recent SEC filings. The company undertakes no obligation to update forward-looking statements except as legally required.
Contact Information
Investor Relations:
Brad Korch
SVP and Head of Investor Relations
Phone: 720-796-7664
Email: [email protected]
Media Inquiries:
Jeanne Trogan
VP of Corporate Communications
Phone: 737-465-2897
Email: [email protected]